Go-To-Market Execution Plan
FIRSTBASE DATING APP
Phase One - 2 Weeks
Brand Style Guide
Logo Informed Style Guide Template
Brand & Messaging
Strategy Doc (Messaging)
CRM Setup
CRM Setup Checklist and Documentation
Phase Two - 4 Weeks
Segmentation Strategy
Strategy Doc (Segmentation)
Channel Strategy
Strategy Doc (Channel Strategy)
Campaign Design
Campaign Design Tab (Strategy Doc)
Phase Three - 6 Weeks
Campaign #1 Assets
Campaign Assets Package
Set Up Social Profiles
Social Profiles (Strategy Doc)
Artwork for Social Profiles
Artwork Templates (Strategy Doc)
Build Automations
Emails/Auto Plan (Assets Package # 1)
Execute Campaign # 1
Execution Plan (Strategy Doc)
Optimise Campaign # 1
Campaign Execution Plan (Package)
Phase Four - 6 Weeks
Design Data Requirements
Data Requirements (Strategy Doc)
Build CRM Reporting
CSV Upload - Provided by Dev
Optimise Campaign # 1
Campaign Execution Plan (Package)